ST. JOHN’S – SafetyNL (SafetyNL) is happy to announce that the organization is offering a special hands-on workshop in St. John’s, NL designed to provide participants with new ways of thinking about driving behaviors and to explore ways of identifying and addressing risky behaviors and situations while driving.
IBC-Logo-50th-LARGEWith major support from the Insurance Bureau of Canada (IBC), this day will begin with an address from Amanda Dean, Vice-president Atlanticwith the IBC. The keynote speaker and facilitator will be nationally and internationally known traffic safety expert Spencer McDonald, founder and president of the Thinking Driver.

This Traffic Safety workshop will target the following topics:

  • Analyze trends in insurance claims and how risk may be reduced.
  • Explore driver attitude and behavior and how simple changes inthinking can drastically change road safety.
  • Examine technology use while driving and its impact on driverattention. A driving simulator will be a part of this presentation.
  • Describe a journey management program that accounts for workerswhile they are travelling and ensures they have reached theirdestination safely.

Spencer McDonald, a respected authority on driver behavior, psychology and training, will discuss traffic safety as a key component of any company’s Risk Management or Occupational Health and Safety program.

This is an important topic with the potential to impact virtually any business or organization in the following industries.

  • Provincial Governments
  • Law Enforcement
  • Fire Services
  • Emergency Medical Services
  • Emergency Support Services
  • Healthcare
  • Education
  • Airport Authorities
  • Harbour/Port Authorities
  • Transportation & Logistics
  • Offshore Industries
  • Oil & Gas; Power & Energy
  • Mining
  • Construction & Manufacturing
  • People Moving Industries






Important information about this Traffic Safety workshop includes the following:

Date: Wednesday, December 3rd, 2014
Location: Fairfield Hotel and Suites, St. John’s, NL
Time: 9:00 am to 4:00 pm (Lunch Provided)
Cost: $190.00 Early-Bird (Pre-Nov 28th)

$240.00 Standard  (Post-Nov 28th)






If you would like to register for, or would like more information about, this workshop, please contact SafetyNL’s Mount Pearl office at 709-754-0210, or toll-free at 1-877-754-0210.

For more information about this, and all of our workshops, please visit our website at

About SafetyNL: SafetyNL is a non-governmental, not-for-profit organization dedicated to promoting health and safety at work, home, and play.  The organization has been providing safety services in such areas as motor vehicle, motorcycle, occupational health & safety, and community safety across the province for over 50 years, becoming a GO-TO organization in these areas.

SpenserMcDonaldAbout Spencer McDonald:
 A respected authority on driver behaviour, psychology and training, Mr. McDonald is the founder and President of Thinking Driver and has guided his organization to a leadership position in driver safety across Canada. As a specialist in program design and a background and education in counselling psychology, Spencer has worked in the road safety field since 1984 and has trained thousands of drivers and instructors including school transportation, police, firefighters and emergency vehicle operators throughout Canada and the U.S.

He won the 2008 Transport Canada and Transportation Association of Canada Award of Achievement and the 2013 Canadian Society of Safety Engineering Outstanding Achievement Award for his 30 years in driver safety. Spencer appears frequently on national television and radio, writes a column for Canadian Occupational Safety e-magazine, and is an international speaker on the topics of road and fleet safety, aggressive driving, and driver training.

AmandaDeanAbout Amanda Dean:
 Amanda has a background in communications and public relations in the private and public sectors, along with experience in both provincial and federal levels of government. She joined IBC in 2006 and was promoted to her current role in 2013.

As Vice-President, Atlantic, Amanda oversees all government relations in Atlantic Canada, representing the positions of the property and casualty (P&C) insurance industry to government officials. She is also responsible for developing and implementing an effective advocacy strategy for the P&C insurance industry, including key industry policy priorities such as co-ordinating consumer outreach programs and working on adaptation to severe weather initiatives.

A former member of the Board for YWCA Halifax and volunteer with the Operation Red Nose service and Holiday on the Harbour Charity Ball, Amanda is active in her community. She is currently in her second term as Chair of the Mount Saint Vincent University Black Tie Dinner & Bingo annual fundraising event and has served as guest lecturer on government relations for the university’s public relations students.

Amanda holds a BPR from Mount Saint Vincent University and an MBA from Saint Mary’s University.

Insurance Bureau of Canada

Media Contact: Mr. Len LeRiche

President & CEO, SafetyNL



We require 48 hour’s notice of cancellation otherwise there is no refund

or transfer to another date. THIS WILL BE STRICTLY ENFORCED.


View or download Traffic Safety Workshop (pdf)